Project 10: paul smith bag launched exclusively in stores in Japan on 10th April and will be exhibited at The Design Museum from 18th May until 2nd June.
I wanted to show that creativity is not just driven by money or commerciality and that it can be about a simple idea and effort. Designing 138 prints at the same time for one project was both extremely challenging and rewarding at the same time.I wanted to give and show something interesting and unique to the customer, and hopefully we have achieved that Paul Smith
The Project 10: paul smith bags designs are a breath of fresh air. They're like an encyclopedia of design thinking Deyan Sudjic, Director of the Design Museum
PAUL SMITH PROJECT 10: BAG IN JAPAN EXCLUSIVELY SHOWCASED AT THE DESIGN MUSEUM
written by zhenghuiqing
